Social Media Content Projects

The Philadelphia Tribune: @phillytrib

Led a fresh visual and editorial direction for the Tribune’s Instagram during the summer news cycle, helping the page grow by ~10% in just 4 months.

 

Elevated engagement by crafting timely video reels, breaking news graphics, and community-driven content, resulting in a 20–30% increase in views and interactions.

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Chevrolet Discover The Unexpected (DTU): @chevroletdtu

Average Reel view count during campaign: ~1,200–2,000 views per post — consistently outperforming the account’s follower count (engagement-to-follow ratio exceeding 100%+).

 

Top-performing Reel from summer campaign reached 3.2K+ views, driven by strong storytelling, trending audio, and organic sharing.

 

Helped boost the overall video viewership by 25–30% compared to previous periods by prioritizing consistent timing, human-focused narratives, and mobile-first editing.

 

Curated compelling storytelling through short-form videos, behind-the-scenes Fellows content, and vibrant graphics that boosted reach and engagement, with estimated increases of 15–25% in views and interaction.

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ALLThingsBLK Marketplace: @allthingsblk.mrktplace

Managed and grew the account from ~1,200 to ~1,800+ followers, delivering a ~50% increase in audience size over 9 months through consistent brand-aligned content and interactive campaigns.

 

Produced 25+ Reels showcasing vendor spotlights, marketplace events, and cultural moments — many averaging 1.5K–3K views, with top-performing content reaching 4.2K+ views.

 

Increased overall engagement (likes, comments, shares, and saves) by an estimated 40–60%, driven by community-driven posts and video-first storytelling.

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